

Unbiased Advice
Life Insurance
Income Protection
Critical Illness Cover

Whether you're protecting your family, your income, or your loved ones' future, we make sure the right insurance is in place when it counts. Our life protection plans include affordable life cover for you and your dependents, financial safeguards if you become critically ill or pass away, and income protection solutions to keep your household stable. It's practical, proven cover—set up by real advisers who understand what matters most.
Do you have anyone who depends on you financially?
Buying a new home?
Do you have debt that a loved one may inherit when you pass?
New parent?
Do you have any savings set a side for your funeral?

1.
Needs Assessment
By answering a few simple questions we will know what’s important to you so your policy will fit your needs.
2.
Compare Prices
When we know what you need, we compare quotes from the UK’s leading life insurance providers.
3.
Select Your Policy
Review your options and ask any needed questions. Make an informed choice about your life today.
The right amount of life insurance depends on your personal situation – your income, dependents, mortgage, and goals. That's why it's best to speak with an adviser who can understand your needs properly.
We record calls to ensure quality and protect both you and us. An adviser will work with you to find the right cover so your family is protected and you have peace of mind.
Yes, our service is completely free. We're paid by the insurance providers, not by you. You get professional advice at no cost – there's no hidden charges or fees.
Yes. We only work with the top insurance providers in the UK. All of them are regulated and have strong track records. You're getting quotes from insurers you can rely on.
Once we’ve gathered the necessary details, most life insurance policies can be in place within a few minute
LifeLine Assurance provides guidance and advice that is regulated and authorised by the Financial Conduct Authority. Our advice is subject to UK regulatory standards and is available to UK consumers only.
This page was designed by lifelineleads.ae